Hong Ju Jin.
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UX Case Study

Nyam

An AI-powered, emotion-aware snack subscription service.

Role
UX Designer
Year
2024
Tools
Figma
Type
E-commerce app
Nyam logo: a red gift-box bow above the word Nyam, with the tagline Where the Nyamy Experience Begin

Overview

Nyam is a personalized snack subscription service that goes beyond delivering snacks. Built around emotional connection, it uses custom surveys and an emotion-based recommendation system to understand each user's mood, stress level, and preferences.

The idea

Every snack is tagged with emotional cues like comfort or energy. That lets the app suggest treats that match not only what someone is craving but also how they're feeling, turning snacking into a small source of support for students, busy workers, and anyone who wants some personalized comfort.

The name comes from the Korean onomatopoeia for eating (“nyam nyam”) and is meant to sound as playful as the product feels.

Key features

  • Onboarding survey that builds a taste and mood profile
  • Emotion-tagged snack catalog and recommendation engine
  • Subscription box customization and checkout flow

Final presentation

Interactive prototype

Click inside the prototype to navigate it.